Quid was born in Verona from an intuition of Anna Fiscale and Ludovico Mantoan. Progetto Quid is an ethical and sustainable fashion brand that, in collaboration with small local tailoring workshops, offers inclusive employment to women. The social enterprise model is rooted in the belief that the market can develop new and innovative business models. In fact, where the fabric value chain of others ends, Progetto Quid’s design and manufacturing process begins. Quid recovers high-quality textiles from prestigious Italian fashion brands. These materials are then manufactured mostly by women with difficult backgrounds.
Today the social enterprise is made up of 133 employees, 67% have experienced work marginalization, 83% are women. Over 213 jobs have been created since 2013.